Solutions for Direct Marketing Tests
Did you know that typically only 10% of tests outperform the control!
Marketers test to determine the result of changes to their marketing efforts. The ultimate goal should be to improve either sales or reduce costs; resulting in improved Return on Investment (ROI). A time tested marketing approach is to test into changes with controls which test new: creative, offers, messaging, vendors, lists, markets, products etc.
Marketers use various methods in evaluate their test results and roll-out recommendations. Millions by Marketing offers a testing solution that sets up the right, simplistic environment to learn from your tests without putting inordinate amount of sales at risk.
Marketers love to test!
- Are you creating the right testing plans?
- Do you have the right control and test sizes?
- Are some tests just controlled introductions?
- Are you testing too much and impacting your core sales?
- Are you testing new vendors and pushing for competitive results?
We’ll transfer knowledge during the process; and watch your team succeed; while improving sales and containing expenses.
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We set up the proper controls for your testing
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We set up the right metrics for test analysis before the test is implemented (This helps you understand if we have a winner or loser, because some people seem to find a way to make any test a winner even when you know it is a loser!)
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Proper testing structure and the analytics behind a test will drive better decisions. Proper testing may save on production costs, lower your expenses and/or drive sales! Many marketers are testing too much and each test has an opportunity cost, since the preponderance of tests do not beat the control!
Some of our successful tests have:
- Captured $250 Million in annual expense savings on improved sales; along with a 10% improvement in retention!
- Improved time to market and reduced test volume to 5-10% of volume from 50%; improving sales by 10%!
- Improved sales by $4-$6 Million for $150 Million organization
- Improved testing across six diverse divisions; focusing on four key initiatives driving sales growth and successful execution
- Product Pricing tests and roll-out improved net sales by 50%!
