TARGETING YOUR BEST CUSTOMERS WITH MODELS
Improve retailer’s sales by $75-$100 Million using regression models while cutting circulation (reducing expense by $17 Million)!
It’s about development, execution and negotiation!
Direct Marketing lists are traditionally selected from compiled files or vertical lists from brokers. Another source of direct mail leads is the house file.
While there are many sources of lists, there are also even more ways to select the right people on those lists to mail. Many marketers use list selects and attributes in the list database.
Models are the next generation for marketers
Statistical models can be created from your house file for mailing particular campaigns or events focusing on the right customer or prospects to maximize return and minimize marketing expense.
| We’ll develop models to find your customers |
| We will determine the penetration of your mail in the model universe that maximizes your return |
| We will cut your direct mail postage and printing expense |
| We will increase your Return on Investment with Prospecting Models |
| We will negotiate the best rates for model lists from the compilers and list brokers |
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House File
A 10% improvement in sales!
Are you looking to select from your house list and mail to the right depth? Many marketers are mailing their entire house file every mailing, are you doing that? If so, you could use models and determine which house names should be mailed and which should remain un-mailed for each mailing!
Conversely, are you cutting your house file to deeply to save postage. How do you know if you are leaving money on the table?
INVEST IN MODELING AND MAIL SMART; while reducing postage and printing expense and increasing ROI! |
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Prospecting
A 69% improvement in sales!
Have you been mailing the same demographics or old lists and found your response and sales are dwindling? Have your list expenses and printing expenses (including postage) grown faster then your revenue?
Consider modeling your house list and developing look a-like profiles with statistics. Instead of increasing your mail size to increase your sales, cut your circulation, cut your expense to improve response and drive sales!
INVEST IN MODELS TO DRIVE SALES; while reducing costs; improving ROI!
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- $75 - $100 Million improvement in database sales for retailer!
- Improved sales on select events by $2 Million with a ROI of $18.72; improving sales by 15%!
- Negotiated between prominent list companies use of models; cutting compiled list expense by $600,000 annually when using models!
- Executed specific retail event models that improved sales growth for specific event types (ex. Holiday event, Home, etc.); improving sales on reduced circulation
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