|
WHO IS MAKING YOU BROKER?
We found an organization $6.7 Million of wasted marketing spend on a budget of only $40 Million! It wasn’t the broker, but the employees!
|
List brokers work with marketers who want to rent lists to market their products or services to prospective clients.
List brokers make a commission on each rental they arrange; while the list manager (the listing agent in real estate terms) makes money on each list they rent for their client, the owner of the list.
In this world, the marketer interacts with one or more brokers to rent lists and select the right names to mail in prospecting campaigns. |
|
Millions By Marketing comes in as your expert in working with the list broker selecting the right portion of each rented list; and selecting the right lists that will most likely fit your customer base. We also ensure that that the purchased names are updated for mailing and properly merged with other list orders; cutting duplicate names and reducing printing & postage costs.
Millions By Marketing has been created to work with your team and ensure they maximize the relationship with the brokers; while improving the quality of your purchased names.
Millions By Marketing can help you answer the following questions:
|
|
*
|
Have you been mailing the same demographics or old lists and found your response and sales are dwindling?
|
|
*
|
Is your list broker giving you more needless tests without any fruit from all those selects and list tests?
|
|
*
|
Have your list expenses been growing with your mailing expense; without an increase in sales?
|
|
|
LIST AUDITS
Have you considered a list audit with someone that is not an employee of your broker or one of the big database companies?
Our company can drive the right list selects, test plans, and develop your existing lists while cutting the unproductive lists out.
Millions By Marketing is on your side, we’ll work with you to redefine your existing relationships and cut your expenses while improving your list selection criteria; and finally improving SALES!
- We found another $500,000 of unused names!
- $500,000 Savings on a merge / purge process with business rules favoring the vendor!
- Negotiated net-net name arrangements, lowering costs by 25%
- Purchased list for start-up organization; adding $50 Million to sales!
|
